Turning Content into Conversions: Meet Ellen Sipp-Paris, a Seasoned Copywriter & Editor

To understand the importance of your Amazon product images, stop and imagine a world where they exist. No matter how well you wax poetic about your product, customers still wouldn’t truly know what to expect and would understandably be apprehensive about buying. Convincing people to purchase something that they can’t see for themselves is awfully difficult — and the reason why product photos thankfully exist.

Clear, high-quality product photos show potential customers exactly what they’ll be re

With Prime Day behind us and Q4 fast approaching, now is the ideal time to start prioritizing the security of your products. With the surge in order volume and reviews you likely just experienced, your items are perfectly positioned to shine as superstars in the next few months (if they aren't already!). However, this is precisely what hijackers are after.

These bad actors have no interest in putting in the hard work that you have just done; their sole priority is to exploit your success.

ASIN piggybacking occurs when someone becomes an ‘additional seller’ on your listing and sells the same product – under the same ASIN – for less money. It’s important to note the differences between this and traditional reselling. While reselling on Amazon is an accepted practice, piggybacking overwhelmingly is not. Why? Because as the other seller attempts to capitalize, or piggyback, on your success, they often resort to selling cheap knockoffs instead of the genuine item to contend with their